Know More About Rel=Canonical tag for better SEO on Google

Rel=canonical is a very important assistance introduced by Google to prevent duplication related issues and can be used to link multiple domains to any specific URL. Some best content distribution networks like Medium can be used to post the content without facing any duplication dispute and it also helps the user in getting higher domain rankings. It is a very powerful tool and a process of canonicalization with rel=canonical for larger sites proves to be very important for the major SEO improvements.

It is generally encountered that there is the similar content which occurs in multiple domains. A Canonical URL allows the user to tell search engines that certain similar URL’s are one and the same. It is an HTML element that helps webmasters to prevent duplication related issues and also solves the problems of search engines about which version of the content is to be shown. The rel=canonical also directs the Google about the version to index, rank, and display. The user can also cross-post content across several domains and can use a great distribution network like Medium to expand the content.

Cross Domain and Multiple Domains
To handle the duplicate content across different websites Google in 2009 introduced a cross-domain rel=canonical element. It is added to the header tag of the page and can be linked to the place where the user wants to link it with and then the tag is closed. Google will transfer it the way nearly similar to the 301 redirect error. With this multiple domains can be linked to any URL. The things that need to match while linking are: –
• Page content like text, images, videos, etc.
• Headline
• Links in the content

There are also some of the few things that need not match. These are: –
• The URL
• Page Title
• Navigation
• Site branding

Ways of Using this rel=canonical
• If the user has multiple domains and he wants to cross-post the content but he doesn’t want to deal with the duplication and he wants to prefer only one site for getting ranked then rel=canonical can be used. It will also provide ranking and SEO benefits for the user’s domain.
• If the user’s content needs to be published by the publishers then the user can ask for rel=canonical. This will help the user in maximizing the SEO benefit of being posted on someone else’s site because the user is not just receiving a single link instead he is receiving all the revenue that the site is accomplishing.
• The user can purchase the content from other sites and keep the content on his domain without forcing the other domains to remove the content. The user can send some capital to the other site and that site will send rel=canonical to the user thereby giving ranking authority and link equity.
• Medium is a great distribution network and is a great place to publish content because by posting content on this domain the problem of duplication of the content can be easily resolved. The cross-domain rel=canonical is inbuilt in its import tool that’s why medium can be used as a content distribution network without the dispute about duplication.